{"id":5004,"date":"2026-03-24T12:15:07","date_gmt":"2026-03-24T11:15:07","guid":{"rendered":"https:\/\/livingroom.fr\/?p=5004"},"modified":"2026-03-24T12:18:28","modified_gmt":"2026-03-24T11:18:28","slug":"aurlane-rachat-dallibert","status":"publish","type":"post","link":"http:\/\/livingroom.fr\/index.php\/2026\/03\/24\/aurlane-rachat-dallibert\/","title":{"rendered":"Aurlane – Rachat d’Allibert"},"content":{"rendered":"\t\t
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Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Milliken - Concours de design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre plan d\u2019action<\/strong><\/p>\n

Ancrer la ma\u00eetrise du discours comme pilier de la strat\u00e9gie RP, en privil\u00e9giant la clart\u00e9 du message au volume de visibilit\u00e9.<\/p>\n

\u2022 Structurer un discours clair et coh\u00e9rent avec la direction d\u2019Aurlane<\/p>\n

\u2022 D\u00e9finir des messages cl\u00e9s pour \u00e9viter toute lecture ambigu\u00eb<\/p>\n

\u2022 Cibler de mani\u00e8re volontairement restreinte les m\u00e9dias \u00e9conomiques et professionnels<\/p>\n

\u2022 N\u00e9gocier une interview strat\u00e9gique pour installer le r\u00e9cit dans un cadre ma\u00eetris\u00e9<\/p>\n

\u2022 Organiser des d\u00e9jeuners presse confidentiels pour accompagner la compr\u00e9hension de l\u2019op\u00e9ration<\/p>\n

R\u00e9sultats<\/strong><\/p>\n

. 26 parutions presse<\/p>\n

. 16M de reach<\/p>\n

. 100K\u20ac d\u2019EMV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRevenir aux \u00e9tudes de cas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tAurlane – Rachat d’Allibert\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel.\u000bS\u00e9curiser la lecture de l\u2019op\u00e9ration aupr\u00e8s des m\u00e9dias et des acteurs du secteur.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tPlump Living – Lancement des nouveaux coloris\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Transformer un lancement produit r\u00e9current en v\u00e9ritable temps fort de marque. Asseoir l\u2019expertise couleur de Plum Living.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLiebherr – Du champ \u00e0 l’assiette\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Rendre concr\u00e8te l\u2019expertise Liebherr en mati\u00e8re de conservation, en passant d’un discours centr\u00e9 sur le produit \u00e0 une d\u00e9monstration ancr\u00e9e dans l\u2019usage.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tMUJI – La maison MUJI\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Redonner \u00e0 MUJI une place centrale sur les sujets design. Installer une prise de parole de fond, allant au-del\u00e0 de l\u2019actualit\u00e9 produit.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLainamac – Showroom, Paris Design Week\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. Valoriser la fili\u00e8re laine made in France aupr\u00e8s des m\u00e9dias prescripteurs.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tKavehome – Ouverture de la premi\u00e8re boutique en Espagne\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Assurer la pr\u00e9sence m\u00e9diatique de la premi\u00e8re ouverture physique d\u2019un pure player espagnol. Accompagner l\u2019\u00e9volution de la marque vers un mod\u00e8le omnicanal.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t

\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel.
\nS\u00e9curiser la lecture de l\u2019op\u00e9ration aupr\u00e8s des m\u00e9dias et des acteurs du secteur.<\/p>\n","protected":false},"author":1,"featured_media":4872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrie"],"yoast_head":"\nAurlane - Rachat d'Allibert - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/livingroom.fr\/index.php\/2026\/03\/24\/aurlane-rachat-dallibert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aurlane - Rachat d'Allibert - Living Room RP\" \/>\n<meta property=\"og:description\" content=\"Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel. 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