{"id":2120,"date":"2023-06-01T14:49:53","date_gmt":"2023-06-01T12:49:53","guid":{"rendered":"https:\/\/livingroom.fr\/?p=2120"},"modified":"2026-03-23T17:29:09","modified_gmt":"2026-03-23T16:29:09","slug":"studio-douze-degres-lancement-de-marque","status":"publish","type":"post","link":"http:\/\/livingroom.fr\/index.php\/2023\/06\/01\/studio-douze-degres-lancement-de-marque\/","title":{"rendered":"Studio Douze Degr\u00e9s – Lancement de marque"},"content":{"rendered":"\t\t
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Studio Douze Degr\u00e9s - Lancement de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre plan d\u2019action<\/strong><\/p>

D\u00e9ployer une strat\u00e9gie RP adapt\u00e9e \u00e0 un studio \u00e9mergent, valorisant sa vision et sa singularit\u00e9.<\/p>

Placer la rencontre au c\u0153ur de la d\u00e9marche pour incarner l\u2019approche et initier un dialogue de fond avec les journalistes.<\/p>

\u2022 Concevoir un socle \u00e9ditorial clair pour pr\u00e9senter le studio<\/p>

\u2022 Diffuser les contenus de mani\u00e8re cibl\u00e9e pour pr\u00e9parer les prises de contact<\/p>

\u2022 Organiser des rencontres presse en one-to-one<\/p>

\u2022 Pr\u00e9senter directement la vision, les projets et la m\u00e9thode de travail<\/p>

R\u00e9sultats <\/strong><\/p>

. 15 parutions presse<\/p>

. 38M de reach<\/p>

. 97K\u20ac d\u2019EMV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRevenir aux \u00e9tudes de cas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les \u00e9tudes de cas similaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tAurlane – Rachat d’Allibert\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\r\n\t\t\t30 mars 2026\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\tAucun commentaire\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t
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Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel.\u000bS\u00e9curiser la lecture de l\u2019op\u00e9ration aupr\u00e8s des m\u00e9dias et des acteurs du secteur.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tPlump Living – Lancement des nouveaux coloris\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Transformer un lancement produit r\u00e9current en v\u00e9ritable temps fort de marque. Asseoir l\u2019expertise couleur de Plum Living.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLiebherr – Du champ \u00e0 l’assiette\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Rendre concr\u00e8te l\u2019expertise Liebherr en mati\u00e8re de conservation, en passant d’un discours centr\u00e9 sur le produit \u00e0 une d\u00e9monstration ancr\u00e9e dans l\u2019usage.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tMUJI – La maison MUJI\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Redonner \u00e0 MUJI une place centrale sur les sujets design. Installer une prise de parole de fond, allant au-del\u00e0 de l\u2019actualit\u00e9 produit.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLainamac – Showroom, Paris Design Week\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. Valoriser la fili\u00e8re laine made in France aupr\u00e8s des m\u00e9dias prescripteurs.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tKavehome – Ouverture de la premi\u00e8re boutique en Espagne\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\r\n\t\t\t24 mars 2026\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\tAucun commentaire\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t
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Assurer la pr\u00e9sence m\u00e9diatique de la premi\u00e8re ouverture physique d\u2019un pure player espagnol. Accompagner l\u2019\u00e9volution de la marque vers un mod\u00e8le omnicanal.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t

\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pr\u00e9senter un jeune studio de design encore inconnu des m\u00e9dias. Installer une relation durable avec la presse avant toute recherche de visibilit\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":4874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,1],"tags":[],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-non-classifiee"],"yoast_head":"\nStudio Douze Degr\u00e9s - Lancement de marque - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/livingroom.fr\/index.php\/2023\/06\/01\/studio-douze-degres-lancement-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Douze Degr\u00e9s - Lancement de marque - Living Room RP\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e9senter un jeune studio de design encore inconnu des m\u00e9dias. 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