{"id":1713,"date":"2023-03-22T14:55:30","date_gmt":"2023-03-22T13:55:30","guid":{"rendered":"https:\/\/livingroom.fr\/index.php\/2023\/03\/22\/back-to-school-with-but\/"},"modified":"2023-08-29T17:33:01","modified_gmt":"2023-08-29T15:33:01","slug":"back-to-school-with-but","status":"publish","type":"post","link":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/","title":{"rendered":"Back to school with But"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1713\" class=\"elementor elementor-1713\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66dbf82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66dbf82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-852e914\" data-id=\"852e914\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0a307 elementor-widget elementor-widget-image\" data-id=\"2d0a307\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-08e11de\" data-id=\"08e11de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3896f7 elementor-widget elementor-widget-image\" data-id=\"a3896f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"343\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-1024x439.jpg\" class=\"attachment-large size-large wp-image-1606\" alt=\"\" srcset=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-1024x439.jpg 1024w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-300x129.jpg 300w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-768x329.jpg 768w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-1536x658.jpg 1536w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU1_BUT_SCHOOL-2048x878.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-555d940\" data-id=\"555d940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ae9ad elementor-widget elementor-widget-image\" data-id=\"32ae9ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL-1024x768.jpg\" class=\"attachment-large size-large wp-image-1605\" alt=\"\" srcset=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL-1024x768.jpg 1024w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL-300x225.jpg 300w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL-768x576.jpg 768w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL-1536x1152.jpg 1536w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/INTRO_BUT_SCHOOL.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-627279e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"627279e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5594add\" data-id=\"5594add\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ea60b elementor-widget elementor-widget-breadcrumbs\" data-id=\"69ea60b\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"http:\/\/livingroom.fr\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93b7baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93b7baf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468135d\" data-id=\"468135d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3ef3bb elementor-widget elementor-widget-heading\" data-id=\"c3ef3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Back to school with But<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3516edb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3516edb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8056b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8056b4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e1d65a\" data-id=\"6e1d65a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaafa48 elementor-widget elementor-widget-text-editor\" data-id=\"eaafa48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Issue<\/strong><\/p>\n<p>Increase awareness of But among a student target and highlight the brand&#8217;s accessible positioning.<\/p>\n<p><strong>Our action plan<\/strong><\/p>\n<ul>\n<li>Contest with the macro-influencer @justezoe: win a 2K\u20ac check for a complete makeover of your studio<\/li>\n<li>Registration via a subscription mechanism @but and Real format publications to show the different stages of the project.<\/li>\n<\/ul>\n<div> <\/div>\n<p><strong style=\"background-color: transparent; font-size: 1rem; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Results<\/strong><\/p>\n<ul>\n<li>30 Instagram feeds &#8211; 9,080,000 reach &#8211; \u20ac250,000 media value<\/li>\n<li>+ 19,055 subscribers to the @but account<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-364ea09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"364ea09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9955cde\" data-id=\"9955cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f269c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"48f269c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/livingroom.fr\/index.php\/work\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Return to case studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662380f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662380f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ef300\" data-id=\"32ef300\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9259158 elementor-widget elementor-widget-heading\" data-id=\"9259158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Similar case studies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905e2c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"905e2c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a49191 uael-post__arrow-outside elementor-widget elementor-widget-uael-posts\" data-id=\"8a49191\" data-element_type=\"widget\" data-settings=\"{&quot;card_slides_to_show&quot;:3,&quot;card_slides_to_show_tablet&quot;:2,&quot;card_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__body\">\r\n\t\t\t\r\n\t\t\r\n\t\t<div class=\"uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"carousel\" data-layout=\"\" data-page=\"1713\" data-skin=\"card\" data-filter-default=\"\" data-offset-top=\"30\" data-post_slider=\"{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;rtl&quot;:false,&quot;prevArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-prev\\&quot; aria-label=\\&quot;Previous\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-left\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;nextArrow&quot;:&quot;&lt;button type=\\&quot;button\\&quot; data-role=\\&quot;none\\&quot; class=\\&quot;slick-next\\&quot; aria-label=\\&quot;Next\\&quot; tabindex=\\&quot;0\\&quot; role=\\&quot;button\\&quot;&gt;&lt;i class=\\&quot;fa fa-angle-right\\&quot;&gt;&lt;\\\/i&gt;&lt;\\\/button&gt;&quot;,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:2}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\" data-equal-height=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-3 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\r\n\t\t\t\r\n<div class=\"uael-post-wrapper   brand-content event influence-relations press-relations \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap uael-post__noimage\">\r\n\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/06\/01\/50-years-of-but-the-anniversary-of-all-your-desires\/\" target=\"_self\">\r\n\t\t\t\t50 years of BUT &#8211; The anniversary of all your desires\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>To celebrate a milestone year for BUT and publicize the company&#8217;s CSR commitments and new product collections.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/06\/01\/50-years-of-but-the-anniversary-of-all-your-desires\/\" target=\"_self\" aria-labelledby=\"uael-post-2116\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-2116>Discover the case study \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   influence-relations \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap uael-post__noimage\">\r\n\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/amplification-of-the-tv-campaign-eve-sleep-rebirth-every-morning\/\" target=\"_self\">\r\n\t\t\t\tAmplification of the TV campaign eve sleep &#8220;Rebirth every morning\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>How can eve sleep&#8217;s &#8220;Reborn every morning&#8221; advertising campaign be translated and amplified among influencers?<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/amplification-of-the-tv-campaign-eve-sleep-rebirth-every-morning\/\" target=\"_self\" aria-labelledby=\"uael-post-1728\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-1728>Discover the case study \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   influence-relations \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/hellowall-the-new-player-in-digital-diy\/\" target=\"_self\" title=\"HelloWall the new player in digital DIY\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/IMG_4062-scaled-e1774280962787.jpg\" class=\"attachment-full size-full wp-image-4865\" alt=\"\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/hellowall-the-new-player-in-digital-diy\/\" target=\"_self\">\r\n\t\t\t\tHelloWall the new player in digital DIY\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>3 months to launch a brand new concept: photo wallpaper inspired by Instagram.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/hellowall-the-new-player-in-digital-diy\/\" target=\"_self\" aria-labelledby=\"uael-post-1725\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-1725>Discover the case study \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   influence-relations \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap uael-post__noimage\">\r\n\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/quick-step-the-partner-of-influencers\/\" target=\"_self\">\r\n\t\t\t\tQuick-Step &#8211; the partner of influencers\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>Illustrate the full range of Quick-Step flooring solutions through influencer campaigns.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/quick-step-the-partner-of-influencers\/\" target=\"_self\" aria-labelledby=\"uael-post-1715\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-1715>Discover the case study \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"uael-post-wrapper   event influence-relations non-classifi\u00e9(e) press-relations \">\r\n\t<div class=\"uael-post__bg-wrap\">\r\n\r\n\t\t\t\t\r\n\t\t<div class=\"uael-post__inner-wrap \">\r\n\r\n\t\t\t\t<div class=\"uael-post__thumbnail\">\r\n\t\t\t\r\n\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2022\/02\/25\/first-press-presentation-and-influence-of-decoclico-fr\/\" target=\"_self\" title=\"First press presentation and influence of decoclico.fr\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-scaled.jpg\" class=\"attachment-full size-full wp-image-2974\" alt=\"\" srcset=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-scaled.jpg 2560w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-300x200.jpg 300w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-1024x683.jpg 1024w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-768x512.jpg 768w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-1536x1024.jpg 1536w, http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/LIVING_ROOM_DECOCLICO_RP-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"uael-post__content-wrap\">\r\n\r\n\t\t\t\t\t<h4 class=\"uael-post__title\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t<a href=\"http:\/\/livingroom.fr\/en\/index.php\/2022\/02\/25\/first-press-presentation-and-influence-of-decoclico-fr\/\" target=\"_self\">\r\n\t\t\t\tFirst press presentation and influence of decoclico.fr\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t<div class=\"uael-post__separator\"><\/div>\r\n\t\t<div class=\"uael-post__excerpt\">\r\n\t\t\t<p>To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2022\/02\/25\/first-press-presentation-and-influence-of-decoclico-fr\/\" target=\"_self\" aria-labelledby=\"uael-post-2984\">\r\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-2984>Discover the case study \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"uael-post__footer\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increase awareness of But among a student target and highlight the brand&#8217;s accessible positioning.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,38],"tags":[],"class_list":["post-1713","post","type-post","status-publish","format-standard","hentry","category-brand-content","category-influence-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back to school with But - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to school with But - Living Room RP\" \/>\n<meta property=\"og:description\" content=\"Increase awareness of But among a student target and highlight the brand&#039;s accessible positioning.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\" \/>\n<meta property=\"og:site_name\" content=\"Living Room RP\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T13:55:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T15:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\" \/>\n<meta name=\"author\" content=\"zmirov-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zmirov-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\"},\"author\":{\"name\":\"zmirov-admin\",\"@id\":\"http:\/\/livingroom.fr\/en\/#\/schema\/person\/76c48447af089c10ea020e744b60d7a8\"},\"headline\":\"Back to school with But\",\"datePublished\":\"2023-03-22T13:55:30+00:00\",\"dateModified\":\"2023-08-29T15:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\"},\"wordCount\":282,\"publisher\":{\"@id\":\"http:\/\/livingroom.fr\/en\/#organization\"},\"image\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\",\"articleSection\":[\"Brand content\",\"Influence relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\",\"url\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\",\"name\":\"Back to school with But - Living Room RP\",\"isPartOf\":{\"@id\":\"http:\/\/livingroom.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\",\"datePublished\":\"2023-03-22T13:55:30+00:00\",\"dateModified\":\"2023-08-29T15:33:01+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage\",\"url\":\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\",\"contentUrl\":\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/livingroom.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Back to school with But\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/livingroom.fr\/en\/#website\",\"url\":\"http:\/\/livingroom.fr\/en\/\",\"name\":\"Living Room RP\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/livingroom.fr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/livingroom.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/livingroom.fr\/en\/#organization\",\"name\":\"Living Room RP\",\"url\":\"http:\/\/livingroom.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/livingroom.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/LIVING-ROOM_logo.png\",\"contentUrl\":\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/LIVING-ROOM_logo.png\",\"width\":1169,\"height\":503,\"caption\":\"Living Room RP\"},\"image\":{\"@id\":\"http:\/\/livingroom.fr\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/livingroom.fr\/en\/#\/schema\/person\/76c48447af089c10ea020e744b60d7a8\",\"name\":\"zmirov-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/livingroom.fr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae0f119d1bd9d4cac26cdefc827df34e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae0f119d1bd9d4cac26cdefc827df34e?s=96&d=mm&r=g\",\"caption\":\"zmirov-admin\"},\"sameAs\":[\"http:\/\/livingroom.fr\"],\"url\":\"http:\/\/livingroom.fr\/en\/index.php\/author\/zmirov-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Back to school with But - Living Room RP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/","og_locale":"en_US","og_type":"article","og_title":"Back to school with But - Living Room RP","og_description":"Increase awareness of But among a student target and highlight the brand's accessible positioning.","og_url":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/","og_site_name":"Living Room RP","article_published_time":"2023-03-22T13:55:30+00:00","article_modified_time":"2023-08-29T15:33:01+00:00","og_image":[{"url":"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg","type":"","width":"","height":""}],"author":"zmirov-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zmirov-admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#article","isPartOf":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/"},"author":{"name":"zmirov-admin","@id":"http:\/\/livingroom.fr\/en\/#\/schema\/person\/76c48447af089c10ea020e744b60d7a8"},"headline":"Back to school with But","datePublished":"2023-03-22T13:55:30+00:00","dateModified":"2023-08-29T15:33:01+00:00","mainEntityOfPage":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/"},"wordCount":282,"publisher":{"@id":"http:\/\/livingroom.fr\/en\/#organization"},"image":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage"},"thumbnailUrl":"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg","articleSection":["Brand content","Influence relations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/","url":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/","name":"Back to school with But - Living Room RP","isPartOf":{"@id":"http:\/\/livingroom.fr\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage"},"image":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage"},"thumbnailUrl":"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg","datePublished":"2023-03-22T13:55:30+00:00","dateModified":"2023-08-29T15:33:01+00:00","breadcrumb":{"@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#primaryimage","url":"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg","contentUrl":"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/VISU2_BUT_SCHOOL-1.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/livingroom.fr\/en\/index.php\/2023\/03\/22\/back-to-school-with-but\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/livingroom.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Back to school with But"}]},{"@type":"WebSite","@id":"http:\/\/livingroom.fr\/en\/#website","url":"http:\/\/livingroom.fr\/en\/","name":"Living Room RP","description":"","publisher":{"@id":"http:\/\/livingroom.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/livingroom.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/livingroom.fr\/en\/#organization","name":"Living Room RP","url":"http:\/\/livingroom.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/livingroom.fr\/en\/#\/schema\/logo\/image\/","url":"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/LIVING-ROOM_logo.png","contentUrl":"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/03\/LIVING-ROOM_logo.png","width":1169,"height":503,"caption":"Living Room RP"},"image":{"@id":"http:\/\/livingroom.fr\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/livingroom.fr\/en\/#\/schema\/person\/76c48447af089c10ea020e744b60d7a8","name":"zmirov-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/livingroom.fr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae0f119d1bd9d4cac26cdefc827df34e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae0f119d1bd9d4cac26cdefc827df34e?s=96&d=mm&r=g","caption":"zmirov-admin"},"sameAs":["http:\/\/livingroom.fr"],"url":"http:\/\/livingroom.fr\/en\/index.php\/author\/zmirov-admin\/"}]}},"_links":{"self":[{"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":5,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"predecessor-version":[{"id":3277,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/posts\/1713\/revisions\/3277"}],"wp:attachment":[{"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/livingroom.fr\/en\/index.php\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}