Opening of the first Kavehome store in Spain


To publicize the first physical opening of the Spanish pure-player outside France.

Our action plan

  • Invite 5 non-competing journalists to a two-day press trip to Spain
  • An immersion program in the Kavehome universe (meeting with the management and designers, backstage, inauguration of the boutique and relaxation in Barcelona)
  • Creation of communication tools: press kit, program, goodies…


  • 5 premium press publications dedicated to the new store concept (Les Echos – Extérieurs Design – LSA – Le Journal de la Maison – NDA)
  • 4,964,090 people reached via articles
  • 121 484 € of media value

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