Opening of the first Kavehome store in Spain
Issue
To publicize the first physical opening of the Spanish pure-player outside France.
Our action plan
- Invite 5 non-competing journalists to a two-day press trip to Spain
- An immersion program in the Kavehome universe (meeting with the management and designers, backstage, inauguration of the boutique and relaxation in Barcelona)
- Creation of communication tools: press kit, program, goodies…
Results
- 5 premium press publications dedicated to the new store concept (Les Echos – Extérieurs Design – LSA – Le Journal de la Maison – NDA)
- 4,964,090 people reached via articles
- 121 484 € of media value
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